4 Tips to Choose the Right Office Space for Your Small Business

Finding office space can be exciting because it means your small business has come of age and can no longer function effectively in a home office. While this growth is good news, actually finding the RIGHT office space can be tough. The reason this is important is that there are several factors to consider and they affect the image and progress of your business. Here are 4 tips to help you choose right!

1. Think Location

As a small business, protecting your customer base and workforce is vital. This makes location one of the most essential factors when choosing an office space. Your ideal office space should be:

  • Located within or around your customer base and ultimately easy for them to get to.
  • Accessible to your team or workers.
  • Favorable for your services to help you gain even more clients and foot traffic.
  • Safe to ensure the safety of your clients, workers, and business.
  • Close to necessary facilities like coffee shops or restaurants.

2. Consider Size

How big or how small should your office space be? To determine this, analyze your services, activities, equipment, staff, and more. Experts recommend that an office should have 70sq feet per person. Don’t forget you are a small business and you are aiming for expansion. The office space you choose should also have room for considerable future growth. Do you need storage space, kitchen space, recreational space, or a meeting room? If yes, they should influence the size too.

3. Infrastructure

This is crucial in several ways. First, infrastructure is essential to the reliability of your services. So, if your small business needs the internet, it should be fully considered with the building you choose. Hence, you can opt for buildings that offer these services to businesses. The appearance or looks of the building also matters to attract customers and support your business. People always prefer to do business in beautiful, clean, and professional environments.

4. Budget

In the end, it all boils down to what you can afford. If you spend too little, you might get something unpleasant. If you spend too much, you might struggle to make payments at first. So, in closing, choose an affordable office space with the right benefits for your small business.


At Valdosta Shared Office Space we are able to meet all of these needs. Explore our website to learn more about all we can do for you. Check out these links to learn more about the history of the Wisenbaker Building, our private office spaces, our virtual office services, the standard amenities we offer, the optional features we are able to help you with and our pricing model.

Small Business Sales

Decide how you’ll accept payment when it’s time to make a sale.

Choose how you’ll accept payments

The kinds of payments you accept can impact your marketing and sales, as well as your bottom line. Accept forms of payments that are cost effective, secure, and provide a positive experience for your customers.

Credit Cards

To accept credit and debit cards, you’ll need either a merchant services account with a bank or an account with an independent payment processing company.

You’ll pay small processing fees for each credit or debit card transaction, plus costs for setting up any necessary equipment.

Accepting credit and debit cards exposes you to the risk of fraud, but most vendors provide a certain level of protection for your business. Make sure that you use an EMV chip reader, which will limit both fraud and your liability.


Checks

You only need a business bank account to accept checks.

You’ll want to create a policy for accepting checks to help you avoid bad or fraudulent checks. Standard practices include only taking checks from well-known or in-state banks, or requiring checks be only for the exact amount owed. You could also use a third party service to help verify the quality of the check.

If a check bounces, your options to get the final payment will vary depending on your location. Some states require businesses to mail a registered letter and allow a designated waiting period to lapse before further action is taken. To get payment for a bounced check, you could end up in small claims court or using a collection agency.


Cash

Many small businesses operate as “cash only” merchants because it’s fast, easy, and inexpensive.

If you accept cash, remember that large sums of cash can add to accounting time and come with an additional security risk. You’ll want a secure way to hold your cash, like a register and a safe.There are special reporting requirements for cash.

The IRS requires you to report if your business gets more than $10,000 in cash, or a cash equivalent, from one buyer as a result of a single transaction or two or more related transactions.


Online

If you sell your product or service online, you could accept payment through your website with an online payment service.

Online payment services typically accept credit and debit cards in addition to other popular online money transfer services. You’ll pay fees to in order to accept payments online, just like accepting credit cards in a physical location.

Online payment services require a virtual shopping cart to calculate the total, tax, and shipping costs of an order, in addition to collecting customer account and shipping information. Some online payment service providers offer free shopping cart services to businesses.

Small Business Marketing

Make a marketing plan to persuade consumers to buy your products or services.

Marketing takes time, money, and preparation. One of the best ways to stay on schedule and on budget is to make a marketing plan. It describes the actions you’ll take to persuade potential customers to buy your products or services.

Use these sections in your marketing plan

1. Target market

Describe your audience in detail. Look at the market’s size, demographics, unique traits, and trends that relate to demand for your business.

2. Competitive advantage

Describe what gives your product or service an advantage over the competition. It might be a better product, a lower price, or an excellent customer experience. Sometimes, an environmentally friendly certification or “made in the USA” on your label can be an important factor for customers.

3. Sales plan

Describe how you’ll literally sell your service or product to your customers. List the sales methods you’ll use, like retail, wholesale, or your own online store. Explain each step your customer takes once they decide to buy.

4. Marketing and sales goals

Describe your marketing and sales goals for the next year. Common marketing and sales goals are to increase email subscribers, grow market share, or increase sales by a certain percent.

5. Marketing action plan

Describe how you’ll achieve your marketing and sales goals. List marketing channels you’ll use, like online advertising, radio ads, or billboards. Explain your pricing strategy and how you’ll use promotions. Talk about the customer support that happens after the sale. The federal government regulates advertising and labeling for a number of consumer products, so make sure your advertising is legally compliant.

6. Budget

Include a complete breakdown of the costs of your marketing plan. Try to be as accurate as possible. You’ll want to keep tracking your costs once you put your plan into action.

Measure and update your plan

Plan to compare your marketing and sales costs to the revenue it generates. You want to make sure you’re getting a positive return on investment, or ROI.

Some tactics are hard to measure  — like print advertising or word-of-mouth campaigns. Get creative and use others’ advice, but be consistent in how you measure the effectiveness of your marketing efforts.

Marketing plans should be maintained on an annual basis, at minimum. Measuring ROI will help you know which part of the plan is working and which part needs to be updated.

Don’t forget about operations

Not everyone agrees on the exact distinctions between marketing and sales, but most people recognize they’re connected. The influence operations has on marketing and sales is often overlooked.

Simple operations elements like your staff uniform, where your product is made, or the product return process contribute to your customer’s experience. That experience shapes how your customers view your company, and can influence whether they’ll become a loyal customer for life or tell their friends to stay away.

National Small Business Week – May 5th-11th, 2019

For more than 50 years, the President of the United States has issued a proclamation announcing National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners.

More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year.

As part of National Small Business Week, the U.S. Small Business Administration takes the opportunity to highlight the impact of outstanding entrepreneurs, small business owners, and others from all 50 states and U.S. territories. Every day, they’re working to grow small businesses, create 21st-century jobs, drive innovation, and increase America’s global competitiveness.

Don’t forget to participate in their Twitter Chat on Friday to learn “How to start and grow a business”. Tap or click on the image below to find out more.

National Small Business Week - Twitter Chat: How to start or grow a business|May, 10 @ 12PM

Always Learning

I believe that it is important to always learn and towards that end, I have found that the U.S. Small Business Administration is a great resource to learn valuable skills. The best part is that they offer the training online and for free.

I found this course on Customer Service and thought about how many times I have gone into a business and received poor service. I would like to see businesses utilize the resources that are out there to help their employees learn how to help others in an efficient manner.

Well, I just thought some people might find this information helpful and decided to share. Thank you for your time.

7 Habits of Highly Effective People

I have heard that this book is essential for anyone in business so I wanted to find out more. While I was researching I found this video that provides an excellent synopsis of the book in a little over 5 minutes. It really made me want to read the book. So, take 5 minutes to watch the video then head over to the “12min blog” and check out their summary of the book as well.

I also wanted to provide this preview of the book from Google Books which also has links to purchase.

Marketing ROI for Your Small Business

marketing: the key to your success


I believe marketing is key to any small businesses success. However, many undervalue its importance and those small businesses that do value the importance of marketing, struggle to see their return on investment.

So, while I was researching content to post, I came across this article about Marketing ROI and thought I would share it. I truly hope that this helps someone.


No Marketing ROI in Your Small Business? Here’s How to Fix It

No Marketing ROI in Your Small Business? Here’s How to Fix It
By Shalini M

If you are a small business owner, you know how hard it is to manage all aspects of your business. Marketing is the backbone of any business as far as growth is concerned. Unlike large companies, small businesses have to work with smaller budgets. As a result, the owners have to try their best to get the maximum return on their marketing investment. In this guide, we are going to give you a few tips that may help you get the highest ROI.

1) Make sure you have Realistic Goals

Having solid goals is the first thing you need to do. This is important if you want your marketing plan to be effective. You can have different goals and ways to achieve them. For example, you can find a way to spur on your customers or clients to sign up for your weekly or monthly newsletter.

In the same way, for better revenue growth, make sure you have an eye-catching call-to-action in your newsletters. This will increase the click-through rate.

2) Choose a Suitable Channel

Not every marketing channel can work for you. So, you need to choose a channel based on real data. This channel can be a platform that can help you exchange information with your customers, such as social media.

Of course, you may have to spend the time to get familiar with these channels. As soon as you have learned to use them, you are good to go.

3) Run Optimized Marketing Campaigns

This is one of the best cross-platform technique. With this approach in place, you can make your message more effective whether you are using ads on newspapers, TV or the Internet.

It’s good to have an integrated marketing campaign as it may have a positive impact on the visibility and efficacy of your message. In fact, experts say that 70% of customers lean toward the integrated marketing method. So, an optimized campaign can give better results.

4) Write Content

Marketing can be done in more ways than one, and content marketing is on top of the list. Writing content for your blog or website can help you get a number of benefits down the road. The fact of the matter is that content is king as far as getting your site listed on the first page of Google is concerned. Once your site is listed on top of the search results page, your ROI will go up.

5) Use task Automation Platforms

With the help of digital marketing, you can reap many benefits. Digital marketing has a lot of tools and platforms that allow you to do the automation of your marketing tasks. Some of the platforms are MailChimp, Facebook, and WordPress. The automation of tasks can save you a lot of time and investment dollars. At the same time, it will boost your marketing ROI.

Conclusion

If implemented the right way, these techniques can help you increase your marketing ROI significantly. So, make sure you give them a go if you are a serious small business owner. Hope this helps.

Article Source: http://EzineArticles.com/expert/Shalini_M/2609777
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