Marketing ROI for Your Small Business

marketing: the key to your success


I believe marketing is key to any small businesses success. However, many undervalue its importance and those small businesses that do value the importance of marketing, struggle to see their return on investment.

So, while I was researching content to post, I came across this article about Marketing ROI and thought I would share it. I truly hope that this helps someone.


No Marketing ROI in Your Small Business? Here’s How to Fix It

No Marketing ROI in Your Small Business? Here’s How to Fix It
By Shalini M

If you are a small business owner, you know how hard it is to manage all aspects of your business. Marketing is the backbone of any business as far as growth is concerned. Unlike large companies, small businesses have to work with smaller budgets. As a result, the owners have to try their best to get the maximum return on their marketing investment. In this guide, we are going to give you a few tips that may help you get the highest ROI.

1) Make sure you have Realistic Goals

Having solid goals is the first thing you need to do. This is important if you want your marketing plan to be effective. You can have different goals and ways to achieve them. For example, you can find a way to spur on your customers or clients to sign up for your weekly or monthly newsletter.

In the same way, for better revenue growth, make sure you have an eye-catching call-to-action in your newsletters. This will increase the click-through rate.

2) Choose a Suitable Channel

Not every marketing channel can work for you. So, you need to choose a channel based on real data. This channel can be a platform that can help you exchange information with your customers, such as social media.

Of course, you may have to spend the time to get familiar with these channels. As soon as you have learned to use them, you are good to go.

3) Run Optimized Marketing Campaigns

This is one of the best cross-platform technique. With this approach in place, you can make your message more effective whether you are using ads on newspapers, TV or the Internet.

It’s good to have an integrated marketing campaign as it may have a positive impact on the visibility and efficacy of your message. In fact, experts say that 70% of customers lean toward the integrated marketing method. So, an optimized campaign can give better results.

4) Write Content

Marketing can be done in more ways than one, and content marketing is on top of the list. Writing content for your blog or website can help you get a number of benefits down the road. The fact of the matter is that content is king as far as getting your site listed on the first page of Google is concerned. Once your site is listed on top of the search results page, your ROI will go up.

5) Use task Automation Platforms

With the help of digital marketing, you can reap many benefits. Digital marketing has a lot of tools and platforms that allow you to do the automation of your marketing tasks. Some of the platforms are MailChimp, Facebook, and WordPress. The automation of tasks can save you a lot of time and investment dollars. At the same time, it will boost your marketing ROI.

Conclusion

If implemented the right way, these techniques can help you increase your marketing ROI significantly. So, make sure you give them a go if you are a serious small business owner. Hope this helps.

Article Source: http://EzineArticles.com/expert/Shalini_M/2609777
http://EzineArticles.com/?No-Marketing-ROI-in-Your-Small-Business?-Heres-How-to-Fix-It&id=10073656


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5 Communication Apps for Small Businesses

When operating a small business, communication is a major factor in the success of your small business. Here are some of the best communication apps to improve productivity within your company.

Microsoft Teams brings everything together in a shared workspace– letting you work from anywhere and making it easy for your team to chat, collaborate on files, and work with your favorite apps.

Fuze is a video conferencing app that hosts online meetings for all devices and operating systems, including iPads and tablets. It offers high-definition video and crisp audio, and it’s easy to set up and download.

Pushover sends push messages to any smartphone and organizes messages and notifications from your devices in one common space. You can send 7,500 messages each month for free and receive an unlimited amount of notifications on Android and iOS devices and desktops.

With Slack’s instant messaging platform, you can organize your team’s conversations into separate private or public channels or send a direct message. The app also makes it easy to drag, drop and share images, PDFs and other files right in the chat. It automatically indexes and archives any message, notification or file, and there’s no limit to how many users your business can add.

You can use Skype to video or voice call anyone in the world; get up to 25 people together on a call; transmit video, photos and files of any size; share your computer screen; and send text or voice messages. Skype can also be used on Amazon Alexa devices.

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The most basic thing that a business needs is an office. It can be described as the nucleus of a business, a place where many of the business activities, management and control take place. Offices should be designed to enhance employee productivity, impress clients and never undermine the importance of reaching financial goals. For a small business or start-up, having an office space is an expensive matter. Renting the office and paying for maintenance, security and utilities are just a few of the burdensome expenses that could easily be eliminated by renting an office at Valdosta Shared Office Space. You'll have your own private office, and it's a snap when the cost of your administrative printing/copying/scanning, phone, utilities, internet, conference room, maintenance and so much more are shared expenses. Operate your business autonomously, but get the same amenities of a large company, at a fraction of the cost. You owe it to your business, and to your clients, to investigate the benefits of Valdosta Shared Office Space.

Find Shared Office Space in Georgia

In 2005, when we introduced our shared business office space for lease, Valdosta, Georgia became on par with our much larger metropolitan sister cities. We are always keen to provide the most innovative office space alternatives. Ideally, a workplace must be systematically developed and have modernized infrastructure to make interoffice & global communication seamless, as well as robust. When departments within an office communicate well with each other, productivity increases significantly & positive results follow.

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Benefits of Opting for Shared Office Space

Apart from the exceptional facility at our Valdosta, Georgia shared office space location, we commit to customizing our services so that you get the best assistance to help your business grow. Please call us at 229-247-0877, or stop by to see our facility at 100 North Patterson Street, Valdosta, GA 31601.