I believe marketing is key to any small businesses success. However, many undervalue its importance and those small businesses that do value the importance of marketing, struggle to see their return on investment.
So, while I was researching content to post, I came across this article about Marketing ROI and thought I would share it. I truly hope that this helps someone.
No Marketing ROI in Your Small Business? Here’s How to Fix It
By Shalini M
If you are a small business owner, you know how hard it is to manage all aspects of your business. Marketing is the backbone of any business as far as growth is concerned. Unlike large companies, small businesses have to work with smaller budgets. As a result, the owners have to try their best to get the maximum return on their marketing investment. In this guide, we are going to give you a few tips that may help you get the highest ROI.
1) Make sure you have Realistic Goals
Having solid goals is the first thing you need to do. This is important if you want your marketing plan to be effective. You can have different goals and ways to achieve them. For example, you can find a way to spur on your customers or clients to sign up for your weekly or monthly newsletter.
In the same way, for better revenue growth, make sure you have an eye-catching call-to-action in your newsletters. This will increase the click-through rate.
2) Choose a Suitable Channel
Not every marketing channel can work for you. So, you need to choose a channel based on real data. This channel can be a platform that can help you exchange information with your customers, such as social media.
Of course, you may have to spend the time to get familiar with these channels. As soon as you have learned to use them, you are good to go.
3) Run Optimized Marketing Campaigns
This is one of the best cross-platform technique. With this approach in place, you can make your message more effective whether you are using ads on newspapers, TV or the Internet.
It’s good to have an integrated marketing campaign as it may have a positive impact on the visibility and efficacy of your message. In fact, experts say that 70% of customers lean toward the integrated marketing method. So, an optimized campaign can give better results.
4) Write Content
Marketing can be done in more ways than one, and content marketing is on top of the list. Writing content for your blog or website can help you get a number of benefits down the road. The fact of the matter is that content is king as far as getting your site listed on the first page of Google is concerned. Once your site is listed on top of the search results page, your ROI will go up.
5) Use task Automation Platforms
With the help of digital marketing, you can reap many benefits. Digital marketing has a lot of tools and platforms that allow you to do the automation of your marketing tasks. Some of the platforms are MailChimp, Facebook, and WordPress. The automation of tasks can save you a lot of time and investment dollars. At the same time, it will boost your marketing ROI.
If implemented the right way, these techniques can help you increase your marketing ROI significantly. So, make sure you give them a go if you are a serious small business owner. Hope this helps.